While surfing today on internet i suddenly visited a forum and found something depressing . So thought to share this with you all. These are very depressing .
Showing posts with label GOOGLE. Show all posts
Showing posts with label GOOGLE. Show all posts
Today google official blog announced the release of google earth for iphone. Even before they introduced Google Earth back in 2005, the team had long dreamed of being able to carry the Earth around in your pocket. Well, today that dream becomes a reality as google introduce Google Earth for iPhone and iPod touch. With just a swipe of your finger you can fly from Peoria to Paris to Papua New Guinea, or anywhere in between. It may be small, but it brings all the power of Google Earth to the palm of your hand, including all of the same global imagery and 3D terrain. You can even browse any of our 8 million Panoramio photos or read Wikipedia articles.
With Google Earth for iPhone, you can:
• Tilt your iPhone to adjust your view to see mountainous terrain
• View the Panoramio layer and browse the millions of geo-located photos from around the world
• View geo-located Wikipedia articles
• Use the 'Location' feature to fly to your current location
• Search for cities, places and business around the globe with Google Local Search
It's available today in 18 languages and 22 countries in the iTunes App Store. To learn more, check out this video tour and read the blog post on the Lat Long Blog.
With Google Earth for iPhone, you can:
• Tilt your iPhone to adjust your view to see mountainous terrain
• View the Panoramio layer and browse the millions of geo-located photos from around the world
• View geo-located Wikipedia articles
• Use the 'Location' feature to fly to your current location
• Search for cities, places and business around the globe with Google Local Search
It's available today in 18 languages and 22 countries in the iTunes App Store. To learn more, check out this video tour and read the blog post on the Lat Long Blog.
Yesterday Google launched its Gmail for mobile 2.0. fpr J2ME and Blackberry phones.
Whether you've lost signal on the subway or turned your phone's wireless connection off on an airplane, you no longer have to wait to read and compose your Gmail or Google Apps email on your phone. Today, we're happy to introduce Gmail for mobile 2.0, designed to be faster and more reliable in low signal areas and to even support basic offline access on phones like the Nokia N95, Sony Ericsson W910i, and BlackBerry Curve. Our latest version of Gmail for mobile also allows you to access multiple Gmail or Google Apps email accounts from the same application.
To find out more about Gmail for mobile 2.0, check out this post on the Google Mobile blog and watch this demo video:
Whether you've lost signal on the subway or turned your phone's wireless connection off on an airplane, you no longer have to wait to read and compose your Gmail or Google Apps email on your phone. Today, we're happy to introduce Gmail for mobile 2.0, designed to be faster and more reliable in low signal areas and to even support basic offline access on phones like the Nokia N95, Sony Ericsson W910i, and BlackBerry Curve. Our latest version of Gmail for mobile also allows you to access multiple Gmail or Google Apps email accounts from the same application.
To find out more about Gmail for mobile 2.0, check out this post on the Google Mobile blog and watch this demo video:
On 15 th october Google unveiled its first blog for Indian users.
According to google they have a lot going on in India: They have offices in four cities. They are building some new, interesting products—like Google Map Maker and many others on India Labs — for Indian users. We have great aloo parathas in our cafes. And we have the largest number of Googlers outside the United States. But ... we didn't have an official blog where we could talk about the exciting things we're working on.
So they started for us a new Google India Blog.
According to google they have a lot going on in India: They have offices in four cities. They are building some new, interesting products—like Google Map Maker and many others on India Labs — for Indian users. We have great aloo parathas in our cafes. And we have the largest number of Googlers outside the United States. But ... we didn't have an official blog where we could talk about the exciting things we're working on.
So they started for us a new Google India Blog.
Yesterday posted on google's blog that now google Sites will be available in 38 different languages. So now it will not a problem for the people who do not understand english. I think google is becoming social in this way and hence definitely attract great number of vistors daily on its sites.
With the addition of 37 more languages other than english , it is now even easier for people and businesses around the world to build and host their own website on Google Sites.
The latest release includes full localized versions of the Google Sites service and interface, enabling website creators and collaborators to interact more naturally with the product in their native languages. Browser settings are used to automatically detect and display the preferred language among those supported. You can also override the browser language and set your language preference directly in Google Sites.
Here are the 38 languages we are supporting with this release: Bulgarian, Catalan, Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, English, English (UK), Filipino, Finnish, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, and Vietnames
With the addition of 37 more languages other than english , it is now even easier for people and businesses around the world to build and host their own website on Google Sites.
The latest release includes full localized versions of the Google Sites service and interface, enabling website creators and collaborators to interact more naturally with the product in their native languages. Browser settings are used to automatically detect and display the preferred language among those supported. You can also override the browser language and set your language preference directly in Google Sites.
Here are the 38 languages we are supporting with this release: Bulgarian, Catalan, Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, English, English (UK), Filipino, Finnish, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, and Vietnames
Now here is the challenge.. Now u have been given a white t shirt and jeans , Now u have to create something spectacular out of this and impress Isaac mizrahi. What u have to do is to make a video of this and send to Mizrahi. So make something interesting coz its a google challenge
OpenSocial now comes standard on Your Own Social Network for Anything on Ning, which means that anyone can now create their own social network for free and add OpenSocial applications to that network in just a few seconds.
For every social network created on the Ning Platform, members are able to browse through a branded directory of OpenSocial applications to add to their profile pages with a single click. Today at launch, each social network on Ning offers over 25 OpenSocial applications from which to choose, including file sharing from Box.net, poll creation from Polldaddy and e-commerce from Shopit.
OpenSocial is now live across our more than 500,000 social networks this morning. This release replaces and improves NING's older “Gadgets” beta functionality, and enables Network Creators and their members to add all sorts of great new features, or Applications, to their profile pages with a single click.
In the coming months, there plan on expanding OpenSocial on your own social networks on Ning to allow applications to be placed on network main pages, and we'll also be rolling out v0.8 with support for the OpenSocial REST Protocol.
Here are a few other features of Ning's launch to highlight:
* On Ning, you define the visual style of your network. Every social network created on Ning has an OpenSocial directory by default. The directory automatically takes on the branding and visual design of the network.
* With support for gadgets.skins, OpenSocial applications on Ning can inherit the visual style of the member's profile page to which it's added. This is one area where Ning is unique from other general one-size-fits-all social networks, and Ning's OpenSocial applications are unique too.
* Every OpenSocial application is automatically integrated into the viral loops on your social network on Ning. The ability for OpenSocial applications to write to a member's latest activity feed, send messages on behalf of the member (via requestSendMessage) and spread using a network's default viral sharing options are there by default.
Google now ready to help and provide its support for disaster relief..
There goal for these posts is to bring awareness to organizations uniquely suited to provide support when disaster strikes and give you a place to find information and ways to help.
We'd also like to offer optimization help to those of you whose organizations are seeing an increase in traffic from disasters. Rather than waiting for one to strike, we thought we'd share some tips with you now so you can prepare for future events:
There goal for these posts is to bring awareness to organizations uniquely suited to provide support when disaster strikes and give you a place to find information and ways to help.
We'd also like to offer optimization help to those of you whose organizations are seeing an increase in traffic from disasters. Rather than waiting for one to strike, we thought we'd share some tips with you now so you can prepare for future events:
- Ready your accounts
Create a specific campaign for disasters and a specific ad group for the crisis at hand. If your organization provides relief for disasters, create a campaign within your account specifically for disasters. And when you respond to a disaster, create an ad group within your disaster campaign for the current disaster. This kind of organization will make it easier to manage your keywords, ad texts and budgets to best handle the traffic and disseminate information to those in need. - Prioritize your budget
Allot the majority of your budget to your disaster campaign when disasters occur. When the majority of your traffic is focused on your disaster relief efforts, shift your account budget to focus mainly on that campaign. You can then pause previous disaster ad groups in the campaign and activate the current disaster ad group to support the increased traffic with the most relevant information. If the rest of your account is drawing too much traffic away from your disaster relief campaign, you can also pause these ad groups/campaigns to give your disaster campaign more traffic. - Build a targeted keyword list
Create a very precise keyword list for your crisis ad group. You'll want a list that's specific to the disaster at hand and to the support you're providing. Use geo-targeting or geographical terms if relevant, such as "Hurricane Gustav shelters in Houston." Avoid general terms such as "hurricane", "tropical storm" and "disaster," as they won't be as effective as more narrowly targeted terms. - Send users right to the source
If you're asking for donations or volunteers in your ad text, be sure to link your ads directly to the landing pages where these options are given. Put as few clicks as possible between the user and the information they are seeking.
The Android allows owners to unlock it by drawing on the screen, and includes a built-in compass to help with navigation.
The new 'signature unlocking' tool was among the features revealed during a sneak preview in California yesterday.
Other highlights include a built-in compass that will allow people to orientate maps as they use their phone to scout out a restaurant or venue, and a customisable homepage that lets people bookmark their favourite web pages.
Android is what is known as an 'open-source' operating system, meaning that developers can access the code and create software that works with the device. Apple has announced a similar inititiave which allows developers to create software for the iPhone.
Google, which handles about 80 per cent of search queries in the UK, also hopes that by helping to produce a phone that will make it easier to use the web, it will tap a new source of revenue - namely advertisements that appear on web pages viewed on mobile phones.
The search company reported revenues of just over $5 billion in the last quarter, but the vast majority came from adverts viewed on personal computers. In Western Europe, the spend on mobile advertising is expected to rise from $1 billion in 2008 to $1.5 billion this year.
In a bid to take on Google in mobile, Microsoft announced last week that users of its e-mail and messaging tools on mobile phones would for the first time see ads on such services.
What about price? The phone itself will cost $199 with a new contract -- just like the 8GB iPhone. The rumor mill hasn't settled on a specific price for the data plan that will accompany the new phone, but several sources say it will be cheaper than the one AT&T offers for iPhones.
Today google added new features to Google Maps for Mobile that will help you see a location, find out what people are saying about it, and learn how to get there on foot -- all from the convenience of your phone. Street View imagery, walking directions and business reviews are now available for BlackBerry and many Java-enabled phones. Read more on the Google Mobile Blog, and check out this video.
See how google drop its O. Again after the big Aishwarya,s mom bug
(already improved) ther's another bug "Google drops its O" originally
posted in SEOMOZ.org
To reproduce this Google bug on your system, search anything on Google and then append "&num=100&start=990" to the Google URL without quotes.
For instance, if you search for "digiwar blog", then your Google URL would look like:
Original: http://www.google.com/search?q=digiwar+blog
Modified: http://www.google.com/search?q=digiwar+blog&num=100
&start=990
Regards to SEOMOZ to find this bug
According to Google lore, our company founders didn't really get along when they first met as Stanford graduate students in 1995. Larry was a 24-year-old University of Michigan alumnus on a weekend visit; Sergey, 23, was assigned to show him around campus. Legend has it that they argued about every topic they discussed. Despite their bickering, they eventually realized that they shared a common goal of solving one of computing's biggest challenges: organizing the world's information and making it universally accessible and useful.
Larry and Sergey then developed an approach to fulfilling this mission that started in a dorm room, expanded to a Menlo Park garage, and eventually became the global campus it is today.
Staying true to our roots, we have always focused heavily on academia. The next way we're attempting to do this is by launching this blog, especially geared towards students like you. Here we will provide you with useful information like product tips and tricks, and give you an inside look into the people and culture behind Google technology. This will also be the best spot to find out about student programs like Code Jam, the Google Online Marketing Challenge, Google Summer of Code™, and our Scholarship Programs and career opportunities.
Official Google Blog: Another step to protect user privacy
Today, we're (google) announced a new logs retention policy: they'll anonymize IP addresses on our server logs after 9 months. We're significantly shortening our previous 18-month retention policy to address regulatory concerns and to take another step to improve privacy for our users.
Back in March 2007, Google became the first leading search engine to announce a policy to anonymize our search server logs in the interests of privacy. And many others in the industry quickly followed our lead. Although that was good for privacy, it was a difficult decision because the routine server log data we collect has always been a critical ingredient of innovation. We have published a series of blog posts explaining how we use logs data for the benefit of our users: to make improvements to search quality, improve security, fight fraud and reduce spam.
Over the last two years, policymakers and regulators -- especially in Europe and the U.S. -- have continued to ask us (and others in the industry) to explain and justify this shortened logs retention policy. We responded by open letter to explain how we were trying to strike the right balance between sometimes conflicting factors like privacy, security, and innovation. Some in the community of EU data protection regulators continued to be skeptical of the legitimacy of logs retention and demanded detailed justifications for this retention. Many of these privacy leaders also highlighted the risks of litigants using court-ordered discovery to gain access to logs, as in the recent Viacom suit.
Today, we are filing this response (PDF file) to the EU privacy regulators. Since we announced our original logs anonymization policy, we have had literally hundreds of discussions with data protection officials, government leaders and privacy advocates around the world to explain our privacy practices and to work together to develop ways to improve privacy. When we began anonymizing after 18 months, we knew it meant sacrifices in future innovations in all of these areas. We believed further reducing the period before anonymizing would degrade the utility of the data too much and outweigh the incremental privacy benefit for users.
We didn't stop working on this computer science problem, though. The problem is difficult to solve because the characteristics of the data that make it useful to prevent fraud, for example, are the very characteristics that also introduce some privacy risk. After months of work our engineers developed methods for preserving more of the data's utility while also anonymizing IP addresses sooner. We haven't sorted out all of the implementation details, and we may not be able to use precisely the same methods for anonymizing as we do after 18 months, but we are committed to making it work.
While we're glad that this will bring some additional improvement in privacy, we're also concerned about the potential loss of security, quality, and innovation that may result from having less data. As the period prior to anonymization gets shorter, the added privacy benefits are less significant and the utility lost from the data grows. So, it's difficult to find the perfect equilibrium between privacy on the one hand, and other factors, such as innovation and security, on the other. Technology will certainly evolve, and we will always be working on ways to improve privacy for our users, seeking new innovations, and also finding the right balance between the benefits of data and advancement of privacy.
Today, we're (google) announced a new logs retention policy: they'll anonymize IP addresses on our server logs after 9 months. We're significantly shortening our previous 18-month retention policy to address regulatory concerns and to take another step to improve privacy for our users.
Back in March 2007, Google became the first leading search engine to announce a policy to anonymize our search server logs in the interests of privacy. And many others in the industry quickly followed our lead. Although that was good for privacy, it was a difficult decision because the routine server log data we collect has always been a critical ingredient of innovation. We have published a series of blog posts explaining how we use logs data for the benefit of our users: to make improvements to search quality, improve security, fight fraud and reduce spam.
Over the last two years, policymakers and regulators -- especially in Europe and the U.S. -- have continued to ask us (and others in the industry) to explain and justify this shortened logs retention policy. We responded by open letter to explain how we were trying to strike the right balance between sometimes conflicting factors like privacy, security, and innovation. Some in the community of EU data protection regulators continued to be skeptical of the legitimacy of logs retention and demanded detailed justifications for this retention. Many of these privacy leaders also highlighted the risks of litigants using court-ordered discovery to gain access to logs, as in the recent Viacom suit.
Today, we are filing this response (PDF file) to the EU privacy regulators. Since we announced our original logs anonymization policy, we have had literally hundreds of discussions with data protection officials, government leaders and privacy advocates around the world to explain our privacy practices and to work together to develop ways to improve privacy. When we began anonymizing after 18 months, we knew it meant sacrifices in future innovations in all of these areas. We believed further reducing the period before anonymizing would degrade the utility of the data too much and outweigh the incremental privacy benefit for users.
We didn't stop working on this computer science problem, though. The problem is difficult to solve because the characteristics of the data that make it useful to prevent fraud, for example, are the very characteristics that also introduce some privacy risk. After months of work our engineers developed methods for preserving more of the data's utility while also anonymizing IP addresses sooner. We haven't sorted out all of the implementation details, and we may not be able to use precisely the same methods for anonymizing as we do after 18 months, but we are committed to making it work.
While we're glad that this will bring some additional improvement in privacy, we're also concerned about the potential loss of security, quality, and innovation that may result from having less data. As the period prior to anonymization gets shorter, the added privacy benefits are less significant and the utility lost from the data grows. So, it's difficult to find the perfect equilibrium between privacy on the one hand, and other factors, such as innovation and security, on the other. Technology will certainly evolve, and we will always be working on ways to improve privacy for our users, seeking new innovations, and also finding the right balance between the benefits of data and advancement of privacy.
For more than 200 years, matters of local and national significance have been conveyed in newsprint -- from revolutions and politics to fashion to local weather or high school football scores. Around the globe, we estimate that there are billions of news pages containing every story ever written. And it's our goal to help readers find all of them, from the smallest local weekly paper up to the largest national daily.
The problem is that most of these newspapers are not available online. We want to change that.
Today, we're launching an initiative to make more old newspapers accessible and searchable online by partnering with newspaper publishers to digitize millions of pages of news archives. Let's say you want to learn more about the landing on the Moon. Try a search for [Americans walk on moon], and you'll be able to find and read an original article from a 1969 edition of the Pittsburgh Post-Gazette.
Not only will you be able to search these newspapers, you'll also be able to browse through them exactly as they were printed -- photographs, headlines, articles, advertisements and all.
This effort expands on the contributions of others who've already begun digitizing historical newspapers. In 2006, we started working with publications like the New York Times and the Washington Post to index existing digital archives and make them searchable via the Google News Archive. Now, this effort will enable us to help you find an even greater range of material from newspapers large and small, in conjunction with partners such as ProQuest and Heritage, who've joined in this initiative. One of our partners, the Quebec Chronicle-Telegraph, is actually the oldest newspaper in North America—history buffs, take note: it has been publishing continuously for more than 244 years.
You’ll be able to explore this historical treasure trove by searching the Google News Archive or by using the timeline feature after searching Google News. Not every search will trigger this new content, but you can start by trying queries like [Nixon space shuttle] or [Titanic located]. Stories we've scanned under this initiative will appear alongside already-digitized material from publications like the New York Times as well as from archive aggregators, and are marked "Google News Archive." Over time, as we scan more articles and our index grows, we'll also start blending these archives into our main search results so that when you search Google.com, you'll be searching the full text of these newspapers as well.
This effort is just the beginning. As we work with more and more publishers, we'll move closer towards our goal of making those billions of pages of newsprint from around the world searchable, discoverable, and accessible online.
The problem is that most of these newspapers are not available online. We want to change that.
Today, we're launching an initiative to make more old newspapers accessible and searchable online by partnering with newspaper publishers to digitize millions of pages of news archives. Let's say you want to learn more about the landing on the Moon. Try a search for [Americans walk on moon], and you'll be able to find and read an original article from a 1969 edition of the Pittsburgh Post-Gazette.
Not only will you be able to search these newspapers, you'll also be able to browse through them exactly as they were printed -- photographs, headlines, articles, advertisements and all.This effort expands on the contributions of others who've already begun digitizing historical newspapers. In 2006, we started working with publications like the New York Times and the Washington Post to index existing digital archives and make them searchable via the Google News Archive. Now, this effort will enable us to help you find an even greater range of material from newspapers large and small, in conjunction with partners such as ProQuest and Heritage, who've joined in this initiative. One of our partners, the Quebec Chronicle-Telegraph, is actually the oldest newspaper in North America—history buffs, take note: it has been publishing continuously for more than 244 years.
You’ll be able to explore this historical treasure trove by searching the Google News Archive or by using the timeline feature after searching Google News. Not every search will trigger this new content, but you can start by trying queries like [Nixon space shuttle] or [Titanic located]. Stories we've scanned under this initiative will appear alongside already-digitized material from publications like the New York Times as well as from archive aggregators, and are marked "Google News Archive." Over time, as we scan more articles and our index grows, we'll also start blending these archives into our main search results so that when you search Google.com, you'll be searching the full text of these newspapers as well.
This effort is just the beginning. As we work with more and more publishers, we'll move closer towards our goal of making those billions of pages of newsprint from around the world searchable, discoverable, and accessible online.
According to google blog .Google Chrome is not for Linux and Max but available for only Windows at present
According to google blog--For the moment, it's available only for Windows users, but you can sign up on the download page to learn when the Mac and Linux versions are available
According to google blog--For the moment, it's available only for Windows users, but you can sign up on the download page to learn when the Mac and Linux versions are available
Google officially launched today Picasa 3.0.
For starters, there's a brand-new feature called "name tags" in Picasa Web Albums that helps you quickly label all the people in your photos, so you can organize and share your photos based on who's in the picture. Name tags uses advanced technology to automatically group similar faces together. That way, you can quickly label all the people you care about in your photo collection. Once you've labeled your photos, it's then a snap to do things like create a slideshow with every picture of you and your best friend, or easily share party photos with everybody who appears in that photo album. This demo video shows you what you can do with name tags:
You can learn more about Picasa 3 and the new Picasa Web Albums on the Google Photos blog, or by watching the overview video below.
Google Chrome released today worldwide..Google Chrome is a browser that combines a minimal design with sophisticated technology to make the web faster, safer, and easier.
Google Chrome can be downloaded at http://www.google.com/chrome .Read its release on google worldwide today on official google blog. For the moment, it's available only for Windows users, but you can sign up on the download page to learn when the Mac and Linux versions are available.
Google Chrome can be downloaded at http://www.google.com/chrome .Read its release on google worldwide today on official google blog. For the moment, it's available only for Windows users, but you can sign up on the download page to learn when the Mac and Linux versions are available.
How to use google videos for business--Learn How they use it at google
Enter Google Video for businesses, available today as part of Google Apps Premier Edition. Imagine YouTube's ease of sharing and watching videos, but in a secure, private environment made for content like internal corporate announcements, team member status updates, employee training materials and informal information-sharing. Videos can be easily shared with everyone in the company or with specific individuals. People can comment on, rate and tag videos that they watch, bringing even more useful information to subsequent viewers. When we started using Google Video for business inside Google, we were surprised at how quickly Googlers in 20+ countries took to the app. Many of our most popular internal videos were created of their own accord by individuals and teams for sharing with colleagues, a testament to how video has taken horizontal collaboration to the next level.
You can learn more about video sharing and other innovative collaboration apps for businesses at www.google.com/apps/collaboration. And stay tuned for info about Google Video for schools and universities. It'll be available as part of Google Apps Education Edition on September 8.
Enter Google Video for businesses, available today as part of Google Apps Premier Edition. Imagine YouTube's ease of sharing and watching videos, but in a secure, private environment made for content like internal corporate announcements, team member status updates, employee training materials and informal information-sharing. Videos can be easily shared with everyone in the company or with specific individuals. People can comment on, rate and tag videos that they watch, bringing even more useful information to subsequent viewers. When we started using Google Video for business inside Google, we were surprised at how quickly Googlers in 20+ countries took to the app. Many of our most popular internal videos were created of their own accord by individuals and teams for sharing with colleagues, a testament to how video has taken horizontal collaboration to the next level.
You can learn more about video sharing and other innovative collaboration apps for businesses at www.google.com/apps/collaboration. And stay tuned for info about Google Video for schools and universities. It'll be available as part of Google Apps Education Edition on September 8.
Google will launch its chrome Browser tomorrow officially..
Google officially announced today its release of web browser which ultimately gives a direct fiercing challenge to Microsoft internet explorer and firefox and other web browsers.U can look on its announcement about this on google blog whose topic is A FRESH TAKE ON BROWSER
Google shares are rallying this morning after the company announced that today it is launching Chrome, its own Web browser, to compete with Mozilla’s Firefox, Apple (AAPL) Safari and Microsoft (MSFT) Internet Explorer. Google provides details about the new browser in, uh, a comic book.
According to Google’s blog post, the new browser will be open source, and launches today in 100 countries. The news comes just after the beta release of Internet Explorer 8.
The Street seems quite excited about the prospect of a Google browser.
“What took so long?” asks UBS analyst Benjamin Schachter in a research note on Chrome this morning. “The browser is a key piece of GOOG’s strategy as the company can build it to be compatible with its other apps and use user data to provider better targeted ads.” Schachter says he believes Google’s decision to launch a browser is based in part on concerns about Microsoft’s ability to control the user experience on the Web with IE, “and the potential that MSFT may get more aggressive with the browser as we get further away from the court rulings about the operating system.”
Schachter believes a Google browser “will enable improved access to data and user behavior without relying on Microsoft.” On the other hand, he also cautions that Google has announced a lot of things that have failed to catch on. “Before we get too excited, let’s see the product and GOOG’s ability to push it,” including pre-installation on new hardware devices.
George Askew, an analyst at Stifel Nicolaus contends that Chrome “is an important application launch that compliments Google Docs…and will further enable users to use applications that are independent of Microsoft software products.” He notes that the innovative features of the browser included a multi-threaded structure and greater security. “Google Chrome is partly a defensive move as as Microsoft is incorporating functionality in new browsers that may block the collection of ad targeting information,” he adds.
Brian Pitz and Brian Fitzgerald, of Bank of America, assert in a note this morning that “this is the right strategy for GOOG as it attempts to further penetrate MSFT’s browser market share and control the user’s starting point to the Web.” They also assert that widespread adoption of the browser could reduce GOOG’s reliance on Mozilla and PC OEMs for distribution of the Google toolbar, lead to reduced traffic acquisition costs. They do note, however, that this puts them in direct competition with Mozilla’s Firefox, on which Google has been the default search engine